Email Marketing

August, 2004

We all hate SPAM—opening up our e-mail box to tons of junk—e-mail that’s misleading, sometimes illegal and, at a minimum, in very poor taste. On the other hand, what if your favorite restaurant had e-mailed you a coupon for one free dinner on the very day that you were planning a special dinner out? That would be one e-mail that you’d print out and happily hand to the Maitre d’!

If only all e-mail would be so timely and pertinent… Believe me, e-mail marketing actually can be that effective. There are solid methods and tools that result in e-mail marketing success. As a business-person, if you are not currently using e-mail marketing as a way to grow your business, you really should consider it.

E-mail marketing is probably the best method of building customer loyalty. If you are seeking repeat business from current or former customers, e-mail is an excellent, and super inexpensive way to reach them. You can remind them of how much you value their business. Or, you can give them a special offer to encourage repeat purchases.

E-mail works in a prospecting environment as well. If you do your homework, target your prospect list perfectly and develop a message and an offer that resonates with your prospects, e-mail marketing can generate new leads, and ultimately result in new sales.

The challenge, of course, is to figure out how to implement an effective e-mail marketing program. RRW Consulting can help. We are a group of seasoned direct marketers with big ideas and lots of experience.

As an example of our experience, we encourage you to read our E-Mail Marketing White Paper that provides best practices in e-mail marketing, combined with important information you need to ensure compliance with recent e-mail regulations (CAN-SPAM Act). We’ll send you the White Paper immediately.

Or, if you’d prefer to chat about e-mail marketing, just call us at (503) 206-5255, or visit our website: www.rrwconsulting.com for more info.